What are data products?

From a single data table to a collection of data assets, anything can be a data product in Atlan. Data products provide a framework for your teams to curate assets specific to a domain, business unit, region of operation, brand, and more. These curated data products then empower your data consumers to easily discover data assets, quickly get the context they need, and collaborate more efficiently.

As organizations shift from centralized data architectures, build a new paradigm of governance with data products in Atlan.

Enable products module

πŸ€“ Who can do this? You will need to be an admin user in Atlan to enable the products module for your organization.

To enable data products for your Atlan users:

  1. From the left menu of any screen in Atlan, click Admin.
  2. Under the Workspace heading, click Labs.
  3. On the Labs page, turn on Products to enable your users to create and manage data domains and products.
  4. (Optional) To hide the product scorecard on your data products, turn off Product score.

If you'd like to disable the Products module from your organization's Atlan workspace, follow the steps above to turn it off.

Order of operations

To start using data products, you will need to:

  1. Create a data domain
  2. (Optional) Add data subdomains
  3. Create domain policies
  4. Create data products within the data domain
  5. Discover and collaborate on data products
  6. Track and monitor domain usage


Atlan currently supports adding predefined stakeholders and creating custom ones for your data domains and subdomains. These are responsibilities you can assign to your users based on their function within a specific domain or subdomain. Stakeholders do not enforce access control, but are meant to help your data consumers understand the organizational structure and responsibilities.

Atlan provides the following options:

  • Domain owner β€” overall domain management and reporting.
  • Architect β€” design and deployment of domains and subdomains.
  • Data product owner β€” creation, management, and documentation of data products.
  • Data engineer β€” creation and management of data pipelines.
  • Create new stakeholders that better reflect your organizational structure and functions.

Components of a data product

Start by clicking Products from any screen in Atlan. To select a data product, you can either:

  • From the left menu on the Products homepage, use the search bar or select the relevant domain and then select a data product.
  • In the Explore products section on the Products homepage, select a recently viewed, starred, or new data product.


This section displays important details about the data product:

  • Data product status β€” current status of the data product:
    • Active β€” data product is active for consumption
    • Sunset β€” data product is planned for retirement
    • Archived β€” data product is archived and will no longer be available to users
  • Domain name β€” view and navigate to the data domain that the data product belongs to
  • Criticality β€” view business criticality rating:
    • High β€” high business impact
    • Medium β€” moderate business impact
    • Low β€” internal or non-business impact
  • Sensitivity β€” view sensitivity score for data product classification:
    • Public β€” may be freely accessible
    • Internal β€” may only be distributed within the organization
    • Confidential β€” may only be limited to a specific domain or team within an organization
  • Freshness β€” timestamp for when the data product was last updated
  • Description of the data product
  • Linked assets at a glance
  • List of assets designated as output ports

Output ports

This section displays a list of assets that allow users to consume the data product across multiple domains. A data product can have multiple output ports. Click the output port icon to open the asset sidebar and view more details.


This section allows you to add a README to your data product. READMEs can help you provide detailed documentation about the product to your data consumers.

Product score

Based on the principles of data as a product, product scores can help you signal the accuracy and completeness of your data products, helping build trust in them. Atlan calculates and assigns a product score to your data products based on a preset criteria of metadata completeness.

Details sidebar

The sidebar to the right of the product profile allows you to view and add metadata, depending on your domain permissions:

  • Visibility helps you determine who can access and monitor the data product throughout its entire lifecycle:
    • Private to members of this domain β€” only members of a specific domain can access the data product.
    • Private to selected members β€” only members of a specific domain and other selected users or groups can access the data product.
    • Public β€” everyone in the organization can access the data product.
  • Under Terms, click + to add terms and offer contextual information for your data product. 
  • Under Owners, click + to assign owners to the data product.
  • Under Tags, click + to attach a tag and configure tag propagation for all assets in the data product.
  • Under Certificate, click + to update the certification status. Choose from four certificate options β€” DraftVerifiedDeprecated, and No certificate.

Product profile header

This section helps you perform quick actions. From the top right of the product profile:

  • Click the user avatars to view a list of recently visited users, total views on your product, total number of unique visitors, and total views by user.
    • Use the days filter to filter product views and user activity in the last 7, 30, and 90 days.
    • This feature is turned on by default β€” admins can turn off user activity.
  • Click the star button to star your product and bookmark it for easy access.
  • Click the Slack or Teams icon to post on a Slack or Microsoft Teams channel.
  • Click the 3-dot icon to add an announcement or a resource to your asset.


The Assets tab provides a comprehensive list of assets included in the data product:

  • Search for specific assets in the sidebar
  • Filter assets by input and output ports
  • Select an asset to view more details in the asset sidebar
  • View queried at source information for all assets


The Lineage tab provides a visual representation of the provenance of and relationships between your data products in Atlan.

Activity log

The Activity tab provides a changelog for your data product.

  • Activity β€” view details about changes made to the data product and filter for specific types of metadata changes
  • Views β€” view top and recent users of the data product
  • Producers β€” view information about when the data product was created and last updated and by whom


The Contracts tab displays any linked contracts for the output ports in your data product. You can view contract specifications, track the evolution of your contract over time, and compare and contrast multiple versions.

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